Prospective customers, partners and even job candidates usually get to know your company through your website first. A corporate website is therefore not just a brochure but a tool for sales, reputation and trust. Use the checklist below to review your current site or to start a new project on solid ground.
Speed and performance
- Do pages load within a few seconds on a mobile connection?
- Are Google's Core Web Vitals (LCP, INP, CLS) in the good range?
- Are images served in modern formats and the right sizes?
- Are pages delivered through caching and a content delivery network (CDN)?
Security
- Does the whole site run on HTTPS with a valid SSL certificate?
- Are software, plugins and the server updated regularly?
- Is the admin area protected with strong passwords and, ideally, multi-factor authentication?
- Are regular backups taken and stored outside the site?
- Are forms protected against spam and bots?
SEO basics
- Does every page have a unique title and description?
- Do headings (H1, H2) structure the content logically?
- Are sitemap.xml and robots.txt correct?
- Are the company, services and content marked up with structured data (Schema.org)?
- Are pages connected with meaningful internal links?
Multilingual setup
If you want to reach customers or partners abroad, you need a multilingual site. The most common mistake is translating the text and forgetting SEO.
- Each language should have its own address (for example /en, /de).
- Language relationships between pages should be declared with hreflang tags.
- Titles, descriptions and URLs should be in that language too.
- Translations should read like the market's own language, not machine output.
Accessibility and usability
Enough colour contrast, keyboard navigation, descriptive alt text and readable font sizes improve both user experience and how search engines assess your site.
Conversion and measurement
- Is the next step clear on every page (get a quote, contact us)?
- Is the contact form short, clear and easy on mobile?
- Are form submissions and key clicks measured?
- Is personal data collected with a proper privacy notice and consent?
Manageability
When your team can update page titles, descriptions and contact details without a developer, the site stays current for much longer.
ujans designs and builds corporate websites with a multilingual SEO foundation, an admin panel, security and performance optimisation built in.