Digital signage means managing the content shown on screens centrally through software. Menu boards in a restaurant, promotion screens in a shop, information displays in a hotel lobby and announcement screens in an office all fall into this category. Content is created in one dashboard, scheduled and sent to the chosen screens in seconds.
How does it work?
A digital signage system has three parts: the screen that shows the content, a player connected to it (a separate device or the screen's own operating system) and the management dashboard where content is prepared. In the dashboard you create images, videos and templates and decide which content plays on which screen and when.
1. Price and menu changes go live instantly
With printed menus, every price change means a new print run. With a digital menu board you update the price in the dashboard and every screen in every branch changes at once. Removing a sold-out item takes seconds.
2. Different content by time of day
Show breakfast in the morning, lunch deals at noon and desserts and drinks in the evening. Scheduling puts the right product in front of guests when demand is highest.
3. More attention, more sales
Motion and short videos attract far more attention than static posters. Suggesting an extra item or a combo to guests waiting at the counter is an effective way to raise the average order value.
4. Lower printing costs and less waste
Reprinting posters and menus for frequently changing promotions is costly and slow. Once the screens are installed, changing content costs nothing extra.
5. Brand consistency across locations
Centrally managed screens ensure every branch shows the same design and the same campaign, with room for location-specific content when needed.
6. Information and guest experience
Hotels can show event schedules and wayfinding, organisations can show announcements and queue information, and shops can highlight new products. This reduces the time staff spend answering the same questions.
What to consider when installing
- Choose screen brightness and size for the environment and viewing distance.
- Design templates around your brand; readability comes first.
- Screens should keep playing the last content during an internet outage.
- Use user permissions to decide who can manage which screens.
The digital signage product developed by ujans lets you manage menu boards, promotion screens and lobby displays from one dashboard. We also help with screen selection, installation and content templates.